Last week, we had the privilege of participating in a session at the APAIE Conference on trends in global student mobility. Gloria had a chance to share some video clips to demonstrate the diversity of students throughout China, the complexity of their academic programs and backgrounds, and how one should consider these factors when recruiting. We also talked about how potential educational reform might affect the future and how to maximize marketing and social media opportunities. As always, it was pleasure to present with colleagues and friends. Special thanks to Clay Hensley from the College Board and Karin Fischer from The Chronicle of Higher Education for putting this together.