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Over a year ago, a director and a team of videographers showed up at our office asking if they could film us for a week. We still have no idea how they found us. While we weren’t sure what to think of it, we said yes, and then for five days we had a camera team follow us around, including flying with us to Shanghai for a trip to do some interviews.

It turned out to be great fun. The team were true professionals, and it was great to witness how they put together their show. The show finally ran last week. While we had already seen the footage, we hadn’t seen the commentary (and some of the mistakes in the commentary suggested that they didn’t have a complete understanding of what we are doing). The best part, however, was seeing how far we had come in a year: many of the suggestions based on footage from over a year ago no longer apply.

Here’s the shot with the family picture positioned just perfectly:

When the cameraman saw Terry’s scooter, he had to get a shot:

The host talked about what is like to run a “family” business with a commentator from Tsinghua Business School:

They even filmed Terry and Gloria as they put their kids to bed:

You can watch the show here (China) or here (U.S., in three parts).

Article by CEO in The Atlantic

A few days ago our CEO was honored to have an article run in The Atlantic. He discussed some of his observations from interviewing thousands of international students. You can read the article here.

Wishing Upon A Star

This morning we officially launched our “virtual stars” system for every applicant who is applying to an undergrad program. We have already had a rush of students who are eagerly assigning their stars.

Every applicant who is applying to an undergraduate program in the U.S. will receive two “virtual stars” which they can then assign to two of their target schools. Each student will only receive two stars per admission cycle. Admission officers may interpret the stars however they like, but they know that students only receive two.

Since we interview a large percentage of international applicants for many top schools in the U.S., the goal is that admission officers will be able to use the stars to improve their yield predictions. In fact, it was admission officers who first suggested the idea to us, and we are excited to see how we can use our unique position in the admission process to better support both admission officers and students.

The idea was inspired by "signaling", an economic concept involving how one party attempts to credibly convey information about itself to a decision-maker. Most applicants to colleges have strong preferences about which school they attend, but they are currently limited in how they can convey such preferences. Other things being equal, admission officers would prefer to admit students who have a preference for their school.

There is no extra charge for this new feature. For those of you in need of a chuckle this Monday, we hope you enjoy the short video we put together that describes the feature.

10,000!

Today we quickly passed a big milestone: 10,000. Our interviews have now been a part of over 10,000 applications to the U.S.

We want to thank everyone who has supported us along the way. We are excited about how our interviews are increasing transparency in international admissions. We even have educators in China tell us how our interviews are encouraging more of an emphasis upon true communication and less upon cramming for the standardized tests.

We are excited to see what the rest of this application cycle holds in store of us!

Come See Us at #NACAC14!

Our CEO will be moderating a session with Rick Clark, the Director of Admission at Georgia Tech, Lucien Giordano, the college guidance counselor for Dulwich International School in Suzhou, and Peter Hauet, formerly the college guidance counselor at the Western Academy of Beijing and also a past president of OACAC.

We'll be using a selection of video clips from the past cycle as a starting point for our discussion. You'll have a chance to see what Chinese students themselves think of applying to U.S. schools, their reasons for doing so, and witness recent trends for your school to consider as you are preparing your strategy for this year. Selected from thousands of interviews, the video clips will include responses from students that are insightful, poignant and lighthearted.

We look forward to seeing you on Friday, September 19th at 8:30 AM in Room 102 for the discussion. We'll also have a booth, so please stop by Booth #1107 to say hello.